April 4, 2012
Maybe I just like this because the Juno song has been in my head for the last week and this is a similar style. Or maybe it’s just a great ad.
I saw this ad during the One Tree Hill finale (I’ll miss you OTH, tear). A 2 and a half minute ad on network TV. I guess Nike matched the OTH audience to strong women wanting pink running shoes. That’s not my demo, but I still loved the ad.
Well done by Nike. I was thinking ‘It’d be a good idea to put the lyrics in the video notes’ and that’s exactly what they did. On top of that, they put the song up for download. With a marketing department like this, I expect big things for Nike.
I don’t fall for ads too often, but I do fall for orange often, so I want this.
March 23, 2012
March 1, 2012
Why don’t you watch this ad first.
Now I’ve never had spam, so maybe I’m not supposed to get it. Here’s what I see:
1) My egg carton is making noise, muffled screams even.
2) Sir Can-O-Lot is a tiny egg sized knight.
3) He wants you to mix things up and try Spam with eggs.
I do like the idea of pushing Spam as a complementary ingredient. According to the article, that is their “Break the Monotony” campaign, mentioned in the ad, that started a few years ago.
Why a knight? He’s not a tiny cute and cuddly cartoon character you’d expect. Is spam trying to be harder than that? AdAge mentioned a crusade against the routine campaign, which makes sense, but I’m not a fan of.
It’s their 75th anniversary, they couldn’t have gone with tradition, even if the campaign is going against tradition?
Looking forward to the Sir Can-O-Lot pack-ins so kids can get their own cuddly knight.