March 17, 2012
Puck Drawn – Columbus Re-Brand
The post kicking off the competition blames the Blue Jackets branding for most of their problems. Makes sense. Puck Drawn does these sorts of competitions a lot and has all sorts of cool jersey and logo concepts. So while I have no connection to Columbus, and you probably don’t either, still, check it out.
New Soul Jerseys
Oh, right, the Philadelphia Soul still exist. After that cancelled season, I don’t think anyone cares about the Arena league, not that it was huge before (hence the cancelation). Not only are they still around, they have new jerseys I guess, and they look like the Carolina Panthers, which is not a good thing.
I had to look it up, but I was correct in thinking the Soul won the season before the cancelled year. That was 2008. The cancelled year was 2009. That surprised me, that there have been 2 seasons since they came back, 2012 will be the 3rd. I don’t need to tell you, but the winners those years were the Spokane Shock (2010) and Jacksonville Sharks (2011).
Neilson’s Year in Sports TV Advertising
What I found most interesting was the spend of the wireless carriers on sports advertising. You’d think beer would be at the top, things like DirecTV make sense. But wireless? That’s not really strongly tied. Sure there are some apps, and some carriers have deals with leagues, but I’ve never seen them as very much of a draw of one carrier over another. I think it has to come down to sports being the perfect demo that wireless carriers are going after. AT&T must be convinced of that, they doubled Bud Light’s spend.