August 2, 2007
I love a good point of sale gimmick. I discovered a new one one just the other day while browsing on Amazon. I was curious how much Gillette Razors were on there as compared to any other store, not that I remember how much they are at other places. On the page there was an option to have them sent to you every month, 2 months, 3 months, or 6 months. Plus, you save 15%. Now I have no idea how often I would need these but I love the idea. On the info page it also shows coffee, diapers, and laundry detergent as items eligible for subscription. It would be great for someone to not have to think about ordering or running out without any extra on hand. Its also great for Amazon because people are lazy and could wind up selling Huggies on the black market because they forgot to cancel.
My all time favorite point of sale gimmick is at the KFC/A&W in State College where they offer you some sort of side at a discount for whatever amount will round you to the next dollar. You almost can’t resist that one.