I Love It Love It

Commercials, Mike No Comment

I may have jumped the gun with my look at the Red Stripe commercials. The new ones from Cold Stone Creamery might just be better. I think they may be from the same people that did the Emerald Nuts ads. They have the same eerie feel to them, the graphics are similar, and the web site is solid. The plots make a little more sense than the Emerald Nuts ones. In the sense that the fears of each person make sense. The fact that broccoli is in a Cold Stone might be a reach.

The idea is that the main character approaches a Cold Stone Creamery. Inside are four arch nemeses (I had to look up the plural of nemesis). The character wants his or her favorite creation but they have to face what they fear most inside of the store. I mentioned the broccoli, which was one of the fears of the Kid. He had the other standard kid fears: Boogey Man, Monster Under the Bed, and the Monster in the Closet. The commercial ends with ‘Do you love it or do you love it love it? This is a play on the sizes at Cold Stone: Like It, Love It, and Gotta Have It. On their web page they explain the sizes as Like It: tennis ball, Love It: baseball, Gotta Have It: Softball.

The site lets you see the current commercials. There are bios about each of the main characters. The bios contain even more information about the main characters. Makes me hope there may be a variety of spots for each character.

Make sure you check out the outtakes. By far my favorite is the Bigfoot Tracker. He loves to lose things, so he can track them down. The Monster Under the Bed is pretty entertaining as well.

On the site if you view the you can click on the balled up paper in the corner and you can submit your own story. I’m not sure if you get anything if your story gets picked. Still, I love the idea that they are asking for more suggestions. It leads me to believe there will be a lot more and they could have a ton of variety.

I should mention that I’ve only been to Cold Stone twice. It opened at school a few years ago. However, my school is known for its Ice Cream on campus. The fact that an outsider showed up trying to sell ice cream was unheard of. I refused to go for the first year or so. I had a coupon for a free one, so I figured I’d stick it to them by not paying them anything. The special that month was Cotton Candy. The creation had marshmallows. It was unbelievable. One opened recently near where I live, so I will be going more often, especially thanks to these great ads.

So far Bigfoot is the only one I’ve seen on TV. I am looking forward to a ton more of these. With new characters or a new variety of the current characters. They will reach greatness if they feature some of the nemeses as the main characters. What is the Boogey Man afraid of??

Go to the site for the ad campaign.

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