Baker-baker Paradox

One of the books currently in my Kindle app is Moonwalking with Einstein: The Art and Science of Remembering Everything. I’m not very far into it but as the title states, it’s about remembering. The author became intrigued by memory competitions. I’ll share more when I’m done.

One study he brought up in the book was the Baker-baker Paradox. The situation is that one person works as a baker and the others last name is Baker. The idea is that you are much more likely to remember the profession than the name. How much more likely? Not sure. Most of the Google hits were excepts from books and not the original study. Everyone just states the theory and not the data.

I’m terrible with names. The book suggested to tie the sound of the name to something you will remember. That seems more likely than just repeating a person’s name.

I mentioned I didn’t find a ton about the study, but I thought this article was interesting.