June 14, 2007
Another new commercial that I’m hooked on. This time its just a single one, not a whole campaign. I’m just trying to branch out in my commercial coverage. I sure do talk about them a lot for someone who spends a lot of energy trying to avoid them.
I’m talking about the new American Express one. There are a bunch of stars in it: Shawn White, Ellen Degeneres, Andre Agassi, Sheryl Crow, and Norah Jones. None of them matter. I would be just as big a fan of the commercial if none of them were in it. Its all about Martin Scorsese.
The stars are saying what causes they are interested in supported. Some random guy walks into the shot. Scorsese flips out. Who is this guy? Why is he in the scene? What is this lake he is talking about? He’s brilliant. Why isn’t he doing more acting instead of directing. I think he should do both.
I got to thinking that I think watching Scorsese direct his films might actually be more entertaining than his films. That’s not to say that I don’t enjoy his films. The Departed was excellent. I think I’d have even more enjoyment though if the camera was behind him directing the entire movie. I’d get all of The Departed with some Scorsese flip outs in between. Awesome, right. Plus, you’d get all the actors in The Departed possibly fighting back. Or just taking whatever he thew at them. I’d be curious to see the on set dynamic.
The commercial can be seen if you